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(Case history) MOBILE PORTAL MANAGEMENT | Mobile portal programming management

CASE HISTORY
MOBILE PORTAL MANAGEMENT

For a Mobile Operator, the content management on his own portal represents a key factor. The objective is to strike the right balance between type, volume and permanence of the information published on the portal.
An effective content management on a Mobile Portal, in line with the expectations of the company’s Marketing, is therefore a key requirement to offer one’s own clients a constantly renewed viewing experience. It is therefore necessary to adopt management processes of true editorial schedules with the objective to manage to ensure the content updating on the Mobile Portal.

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Published on April, 20 2009 by livereply staff
Tags: portal_plan mobile palinsesto pianificazione web schedulazione wap Portale_mobile contenuti editoriale content_management tool_editoriale