Live Reply Main Competencies

  • WEB

    The web is the nerve centre of multi-channel services where ideas are transformed into shared content.

  • MOBILE

    Rendering digital services "mobile" means designing user experience and content suited to many Digital Devices.

  • TV

    Video content is by far the most effective means of communication. New technologies offer a greater range of choice in what to see and when.

Event


10-15 September 2009 – Amsterdam
Live Reply takes part to the IBC, the leading international forum for the Media industry, and shows Web+Mobile+TV Solutions:

  • Web 2.0 Gateway:social networks integration
  • DeDe:Multichannel Chat (Mobile and IPTV) on STB

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TV


Projects & Services

The first extraordinary revolution we witnessed was the appearance of colour in our television programs. Since then we have seen many others in a relatively short period of time: first the remote control, the birth of local TV stations, large-scale networks, video-recorder, DVD, cable and satellite TV, high definition, digital terrestrial television, the list continues. Fascinating technological evolutions in a world that is constantly in search of perfection in product engineering.

The revolution that interests us most today concerns contamination from (and towards) the web and the mobile. Broadcasting of video on IP, for example, marks a significant change. TV broadcast on IP (IPTV) presents us with new and exciting Use Cases: the selection of content on demand, access to entire program schedules from the past (we can watch previously broadcast programs just by searching the relevant TV guide), the possibility of recording programs without purchasing a video-recorder, etc. Even advertising is affected by these new Use Cases. TV on IP has a strong advantage that advertising (the financial engine of this world) loves: the return channel. Users can interact with television programs, and when the television program is an advertisement the interaction can take the form of an in-depth review of the advertised product.

 

But as television becomes mobile, the program schedules must be redesigned to accommodate a scenario where content must be short, quick and stand-alone.
The increase in video sharing sites and the multiplication of user generated content is proof of a universal need to communicate and to make ourselves known to the world.


Once again the web is an important factor, making available to everyone, with limited investment, the ability to build a real and personal TV channel. In Italy alone, in 2008, around 1,000 web TVs were on the Net. Institutions, authorities, clubs and companies alike use web TV to communicate with their own public. Mobile TV, IPTV, web TV and DTT are the new ways of interpreting the medium of television as it opens itself to the WEB and to the Mobile.

Finally, the television becomes a Media Center with the creation of television sets that can access the web. Widgets become the ideal instrument for bringing ���pieces��� of the web onto the television screen. A mesmerizing world where Live Reply has been operating for several years, helping its customers improve communication with their own customers and integrate TV with the neighbouring worlds of web and mobile.


 

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