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livereply posted 3D will be a ‘nightmare’

livereply — Tue, 15 Sep 2009 09:03:03 GMT

[] 3D has had more than a few negative descriptions attached to it during IBC, with the word headache usually figuring somewhere, But Kevin Murray, systems analyst at NDS, admits that ‘nightmare’ might be more apt. He told a packed audience at IBC’s ‘What can stereoscopic 3D offer? ’ session that television was going to force graphic designers and associated disciplines to think very carefully about how they handled 3D graphics. “While everyone accepts that 3D is going to have serious problems”. He explained that over-sudden movements towards the viewer might well result in the viewer might well result in the viewer flinching, and spilling their cup of coffee. ”Nevertheless, the vast majority of our test viewers like it and say they want it. “But the technical challenges, especially for graphics, are huge. Imagine placed? What about subtitles? In the US you have to cater for on-screen emergency alerts. Were do you put the on-screen bug? How should you handle EGP-type overlays, or-coming next-updates? What about the interactive layers? How will you handle the huge amount of on-screen data in a 3D sport game? These have all to be thought about, and planned for, and a consistency achieved”. Murray told delegates that, as if this wasn’t enough, there were then the problems of video manipulation. Shrinking a video image to a picture-in picture was fraught whit potential danger unless handled sensibly. For those broadcasters supporting PVRs they’ll have to consider how to cope within 3D, such as the fast forward button “ Depending on your ‘tick mode’ algorithm the end result could be interesting!” He said broadcasters needed to think long and about where to think long and hard about where to place subtitles and similar captions. “in 2D they are overlaid. In 3D it is extremely easy to introduce troubling conflicts that will not help eyestraim”

livereply posted DVB Project may set Open Internet standard

livereply — Mon, 14 Sep 2009 15:21:43 GMT

[] In a classic case dammed if they do, and dammed if they don’t, several organizations have asked the DVB Project to resolve growing tension over standardization for Open Internet TV Hybrid Broadcast Broadband. Prior to a DVB broad meeting during in IBC, Ulrich Reimers – chairman of the DVB technical module, confirm: “People from all sides of the debate have approached us and have said the DVB is the right body to take it on board. They do not want another set of walled gardens. “The situation is ridiculous. But I honestly don’t know if we can resolve anything, or if we can resolve anything, or if there might be some kind of harmonization”, he added. “We are coming to a point where things cross corners of the industry not used to the impediments of standardization. Standardising the user interface is a must. Services cannot look totally different”. Personally, Reimers was not sure that the DVB is the right body in this instance. “All I know is that people are starting to get very nervous”, he said. “Maybe the markets concerned are strong enough, and the initiatives on offer (Canvas and HbbTV, etc) can live side-by-side.” Former DVB stalwart Peter MacAvock, now EBU technical’s program manager, believes the DVB could offer help in the area of transferring high resolution, long format content over the internet, but he had a stark warning. A pioneer to DVB involvement with data heavy content is its plan to introduce the ‘Internet off satellite’ technology DVB-RCS. “We are developing a more efficient uplink, and more efficient higher layer structures for DVB-RCS,” said Reimers “Basically it is for getting internet content to public”.

livereply posted Think Cloud Computing for Broadcast ...

livereply — Sun, 13 Sep 2009 15:09:15 GMT

[] Remote, dynamically scalable services already offer business solutions without the need for local hardware and software platforms. But that is a very different proposition from handling the large files inherent in broadcast content and processor-intensive software needed for post. Yet we are seeing new collaborative software as a service tool, on offer in areas like editing and graphics. Can broadcast facilities be delivered from a cloud, with the same quality and flexibility we expect today? ....

livereply posted What’s the 3D TV bottom line?

livereply — Sun, 13 Sep 2009 09:22:09 GMT

[] The free-to-air broadcasting industry cannot afford 3D said David Hill. The chairman and CEO of Fox Sport Television Group – US. “We are still getting over the cost of HD”, he told the packed keynote audience in the Conference Forum. Showing a stunning 3D tape of sport (Box, Nascar, Nfl) he said that as a producer he “lovers” 3D but as a business executive worried about the bottom line ha “hates” it. “A bunch of people made money on HD, but not us”, D.Hill told the audience for the ‘evolution sports’ session. The problem is there is no reasonable way to charge advertisers more for HD pictures. “3D is a case of fool me once shame on you, fool me twice, shame on me. Let me tell you, the broadcasting industry will not be investing in 3D technology until we know if we are going to be reimbursed one way or the other. I am only talking about the part of the broadcasting industry that I control but if the others have any sense they will say exactly the same thing”.

livereply posted BBC opens iPlayer to all

livereply — Sat, 12 Sep 2009 12:39:09 GMT

[] The BBC is to allow third parties the ability to run the technology behind the BBC iPlayer on their own websites. The mechanism of the arrangement, whereby broadcasters might share or license the SDK or even develop it further with BBC Research and Innovation engineers, have yet to be worked out. OpeniPlayer is the project formerly know internally to the BBC as Marquee and is intended to encourage a write once, publish anywhere specification for iPlayer. This is an important goal as currently there are 23 different version of the iPlayer ported to different platforms.

livereply posted Conference 11 Sept. 2009 - UGC, Digital Revolution

livereply — Sat, 12 Sep 2009 10:28:03 GMT

[] The topic of discussion: "Content consumption in the youth market" , will embrace all that is good about UGC and the digital revolution. Advertising Martin Sorrell believes that the television industry urgently needs to bring down production costs. How can we do that without losing sight of editorial quality and programs diversity? Trend-tracking to develop new programme ideas by listening to the noise on social networks is certainly one way to pick up the buzz. One of the most disruptive changes in the media industry in recent years is the sheer diversity in the way that consumers - and particularly young people - enjoy and exchange content. They communicate with each other by whichever method is closest to hand: sms, voice, video and more. And the expectation is that video and audio content should be as accessible and as easy to share

livereply posted Watch the booth of Reply

livereply — Sat, 12 Sep 2009 09:59:24 GMT

[] Discovery Reply - Great interest for Digital Asset Management solutions built on Surface. Live Reply - Social Network meets broadcasting, DEDE and Gateway Web 2.0 applications are dedicated to the trend of media convergence

livereply posted IBC 2009

livereply — Fri, 11 Sep 2009 14:57:34 GMT

[] 10-15 September 2009 – Amsterdam Live Reply takes part to the IBC, the leading international forum for the Media industry, and shows Web+Mobile+TV Solutions

livereply posted (Case history) MOBILE SEARCH | The research service on mobile devices

livereply — Mon, 20 Apr 2009 10:30:29 GMT

[LIVR09_mobile_search_eng.pdf ]

CASE HISTORY
MOBILE SEARCH

Indeed, thanks to the cooperation with one of the most important global telephone operator, Live Reply had the opportunity to test and develop technology solutions enabling the use of the search service in the VAS domain.
Such an activity led to important developments, including the integration of services offered by one of the most popular network search engines (Google) within the portal that the operator offers to its mobile users. Over the years, this solution and its developments proved to be an ever-increasing important factor for the effective proposition of the value added services offered to end-users.

livereply posted (Case history) MOBILE PORTAL MANAGEMENT | Mobile portal programming management

livereply — Mon, 20 Apr 2009 10:24:03 GMT

[LIVR09_mobile_portal_management_eng.pdf ]

CASE HISTORY
MOBILE PORTAL MANAGEMENT

For a Mobile Operator, the content management on his own portal represents a key factor. The objective is to strike the right balance between type, volume and permanence of the information published on the portal.
An effective content management on a Mobile Portal, in line with the expectations of the company’s Marketing, is therefore a key requirement to offer one’s own clients a constantly renewed viewing experience. It is therefore necessary to adopt management processes of true editorial schedules with the objective to manage to ensure the content updating on the Mobile Portal.

livereply posted (Case history) MESSAGE DELIVERY PLATFORM | Multi operator Platform for supplying added value to messaging services

livereply — Mon, 20 Apr 2009 10:15:07 GMT

[LIVR09_MDP_eng.pdf ]

CASE HISTORY
MESSAGE DELIVERY PLATFORM

Live Reply developed the MDP Platform (Message Delivery Platform), constituting the Single Point of Access to network components for synchronous services, for a leading mobile telephone operator, in the field of the Application to Person (A2P) messaging services centralization process.

livereply posted MULTI-CHANNELS IN SOCIAL NETWORKING | Communication in all places

livereply — Mon, 20 Apr 2009 09:52:25 GMT

[LIVR09_multichannel_social_network_eng.pdf ]

In the past few years, Web 2.0 services have attracted a growing number of users, by constantly draining the “old Web” sites. Forums, chats, communities – even those who made the history of Internet – gave way to new “virtual squares”, the so called social networking sites.
In order to make their offer competitive, companies operating in the telco, media and broadcasting sector, have to integrate 2.0 services into their user channels: Web Community, Mobile Telephony and Interactive TV.

livereply posted MOBILE TV | Rich media solutions in a mobile environment

livereply — Mon, 20 Apr 2009 09:44:53 GMT

[LIVR09_mobile_TV_eng.pdf ]

The extensive competence of Live Reply in the mobile field is the feather in the cap of the company, and mobile TV is no exception.
In numerous occasions, Live Reply had the chance to prove its professionalism and experience in the development of different solutions aiming at following both the technology evolution as well as
market trends.

livereply posted LOCATION BASED SERVICES AND ADVERTISING | Geo locations in a community environment

livereply — Mon, 20 Apr 2009 09:38:26 GMT

[LIVR09_LBS_advertising_eng.pdf ]

The recent release of “Latitude”, a Google project, surely represented a step in this direction. But LBSs alone are not enough to turn a brilliant intuition into a successful idea.
Thanks to its strong competences in the field of mobile and 2.0 solutions, Live Reply, knows in-depth all aspects required in order to develop successful Location Based projects.

livereply posted END-TO-END SERVICE QUALITY | The culture of quality ranging from resource control to client satisfaction

livereply — Mon, 20 Apr 2009 09:31:22 GMT

[LIVR09_end_to_end_service_quality_eng.pdf ]

Within a Telecommunication market increasingly geared towards the reduction of management rates and costs, service quality may constitute a distinctive feature and generate ROI, as long as the objectives and the pathway chosen to reach them are defined in an optimum way.
Live Reply helps operators in this direction.

livereply posted CERTIFICATION AS A SERVICE | How to improve the management of the certified processes on mobile devices

livereply — Mon, 20 Apr 2009 09:22:10 GMT

[LIVR09_certification_as_a_service_eng.pdf ]

Keeping terminal quality under control is an increasingly difficult yet imperative task, and the combination of many critical factors dictates the adoption of the best solutions available in the market in order to deliver proper quality to the end user without bloating costs related to quality assurance processes.

Certification As A Service is a proposition that allows the Client to outsource terminal certification and testing activities, featuring a complete set of functions, from process and project management down to the deeper technological facets related to terminal certification.

livereply posted ANDROID | New mobile platform by google

livereply — Mon, 20 Apr 2009 09:11:51 GMT

[LIVR09_Android_eng.pdf ]

Android is the name of a new open-source platform for mobile phones, based on the GNU/Linux operating system, developed by Open Handset Alliance, a consortium of over 30 companies headed up by Google

To date, Android represents an attempt to give an answer to the increased request for advanced mobile services, by providing a free platform to phone operators, hardware vendors and developers.

Thanks to its strong skills acquired during numerous experiences in the development, planning and creation of mobile solutions for the most popular mobile platforms (Symbian, J2ME, Windows Mobile, Iphone), Live Reply is now open to provide customers with its services also for the Android platform.

livereply posted (Case history) MOBILE SEARCH | Il servizio di ricerca sui dispositivi mobili

livereply — Wed, 15 Apr 2009 12:19:08 GMT

[LIVR09_mobile_search_ita.pdf ]

CASE HISTORY
MOBILE SEARCH

Grazie alla collaborazione con uno dei più importanti operatori di telefonia a livello mondiale infatti, Live Reply ha avuto la possibilità di realizzare soluzioni tecnologiche abilitanti all’utilizzo del servizio di ricerca in ambito VAS.
Tale percorso ha avuto sviluppi significativi, non ultima l’integrazione dei servizi offerti da uno dei più diffusi motori di ricerca della Rete (Google) all’interno del portale che l’operatore offre agli utenti mobile. Questa soluzione e le sue evoluzioni si configurano nel corso degli anni come un fattore di rilevanza sempre più strategica per un’efficace proposition dei servizi a valore aggiunto offerti al cliente finale.

livereply posted (Case history) MOBILE PORTAL MANAGMENT | gestione del palinsesto di un portale mobile

livereply — Wed, 15 Apr 2009 12:11:55 GMT

[LIVR09_mobile_portal_management_ita.pdf ]

CASE HISTORY
MOBILE PORTAL MANAGMENT

Per un Operatore Mobile la gestione dei contenuti sul proprio portale rappresenta un fattore chiave. L’obiettivo è quello di trovare il giusto equilibrio tra tipologia, volume e permanenza delle informazioni pubblicate.
Una gestione efficiente dei contenuti su un Portale Mobile, in linea con le aspettative del Marketing dell’azienda, è di conseguenza un requisito importante per poter offrire alla propria clientela una visione sempre rinnovata. Si rende quindi necessaria l’adozione di processi di gestione di veri e propri palinsesti editoriali con l’obiettivo di riuscire a garantire l’aggiornamento dei contenuti sul Portale Mobile

livereply posted (Case history) MESSAGE DELIVERY PLATFORM | Piattaforma multioperatore per erogazioni di servizi di messanging a valore aggiunto

livereply — Wed, 15 Apr 2009 12:05:32 GMT

[LIVR09_MDP_ita.pdf ]

CASE HISTORY
MESSAGE DELIVERY PLATFORM

Per conto di un primario operatore di telefonia mobile, nell’ambito del processo di centralizzazione dei servizi di messaging Application to Person (A2P), Live Reply ha sviluppato la piattaforma MDP (Message Delivery Platform) che costituisce il Single Point of Access verso i componenti di rete per i servizi sincroni.